A personal branding expert shares what it takes to build a successful reputation




Prioritize continued education

In Peters’s view, It doesn’t matter what schools you attended or how smart you are. If you’re not learning constantly, your career will flatline. This applies to anyone, from a tradesperson to an executive. Think your career is safe? Not if you’re simply resting on your credentials.

"Be a student for life," Peters says. "Don’t let the sun set today without being a little bit smarter than you were yesterday. There’s no question in my mind that the best student wins."

Peters, now 78 years old, practices what he preaches. He is a consistent book buyer, with a new book arriving from Amazon nearly every two days. He’ll often read on a Kindle but likes to have a hard copy available, even just as support to a digital version.

He says two activities that have helped him in his own career are reading and preparing "like crazy."

"When I go into a room," Peters says, "I’m often not the smartest person in the room by a long shot, but there is nobody who is better prepared than I."

5 strategies business leaders can use to stabilize and grow after a rough year




1. Embrace change

Change unsettles most people, but it is constant for small business owners. And change is happening at a frightening pace.

You've likely noticed that the old reliable ways of getting clients and serving them are faltering. The laundry list of things that need your attention is growing. Nip these issues in the bud.

If change is already happening in your business, why not get ahead of it? When you are reacting to these changes, you treat the symptoms. The better approach is to embrace change to treat the problem.

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